Magenta-workshop is a product design and manufacture studio based in Israel. The studio was established by Ronen Bavly in 1992.
The studio employs craftsman, product and graphic designers, all working in collaboration. This particular synergy creates a dynamic, fast and surprising development processes. Passion, impulse, humor, instant access to technology and material, designing without external dictates or boundaries; these are the elements composing our DNA.
The raw objects, mostly geometric, seem as if they were lightly sketched on a coffee shop serviette, come alive as products. Air and space surrounding them are taken in consideration as physical materials that challenge the conventional and accepted. Although some of the products seem visually complex, they are simplified as complexity is.